We believe that technology is transforming the way we live, learn, work and play. TransformLife.sg is an interactive publication that aims to document Singapore’s tech journey to date, and the achievements and lessons learnt. It will also provide a peek into trends shaping every corner of our industry, to inspire the community about the road ahead.
With this interactive platform, we hope to connect, learn, and grow together as one community via tech. We seek to bring dynamic entrepreneurs to the front, enable old hands to display their extensive knowledge and provide our emerging youth the platform they need to shout to the top.
We would like to call on you to action and apply technology to drive industry growth, better society, and change lives.
About LOGO DESIGN
We have designed a new logo and logo-mark to best communicate the notion of ‘Transforming Lives in Singapore and Beyond’. This Transformation is in constant motion, and our design represents the gears, data and connection that dynamically move and change.
The Logo-mark of the ‘T’ & ‘L’ , representing ‘Transform Life’, uses the circular forms as the holistic cycle of life that keeps things ever-moving. Yet they form connections which are necessary when putting together the pieces of evolving elements. Adding the complementary sunburst orange to give the emphasis of sunlight and energy to the word ‘Life’. The logo as a whole is seen as vibrant, colourful, positive, and dynamic in look and feel. A sense of technology whilst communicating the human-touch factor.
We are entering a new paradigm – one that is decidedly non-linear; one where new rules are established in real-time. This logo-mark also gives us the opportunity to expand and design some variances between the ‘circle’ & ‘connections’ as the group evolves over time.
A Digital Transformation to change our lives.
SGTech, celebrating its 40th anniversary in 2022, is the leading trade association for Singapore’s tech industry. Representing over 1,000 member companies ranging from top multinational corporations, large local enterprises, vibrant small and medium-sized enterprises, and innovative startups, it is the largest community in Singapore where companies converge to advocate for change and drive what enables tech innovation and accelerates tech adoption to spur greater sustainability in the sector.
SGTech’s mission is to catalyse a thriving ecosystem that powers Singapore as a global tech powerhouse.
SGTech’s initiatives are guided by two strategic thrusts:
1. To position Singapore as a global node for digital and data, built on trust. Among other things, SGTech will:
– champion the creation of a Digital Transformation Centre to help companies transform;
– push for standards, policies and products to be developed for Digital Trust; and
– ensure greater Cyber Security awareness and adoption.
2. The tech sector must take collective action and be part of the solution to Singapore and global Sustainability.
Underpinning these two pillars, and all our business activities, is Talent for Tech.
TransformLife.sg is conceived and executive produced by seasoned tech writer Grace Chng, Director and Founder of Verticus Consultants. She advised SGTech to define the purpose and strategy of the publication. She is developing the content blueprint and leveraged her contacts to produce TransformLife.sg
She teamed up with expert communicator Cassandra Cheong to lead and manage the creative effort. Together they assembled the core team of writers and contributors to work with digital developer EvvoLabs who designed and built the online site.
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