We have designed a new logo and logo-mark to best communicate the notion of ‘Transforming Lives in Singapore and Beyond’. This Transformation is in constant motion, and our design represents the gears, data and connection that dynamically move and change.

The Logo-mark of the ‘T’ & ‘L’ , representing ‘Transform Life’, uses the circular forms as the holistic cycle of life that keeps things ever-moving. Yet they form connections which are necessary when putting together the pieces of evolving elements. Adding the complementary sunburst orange to give the emphasis of sunlight and energy to the word ‘Life’. The logo as a whole is seen as vibrant, colourful, positive, and dynamic in look and feel. A sense of technology whilst communicating the human-touch factor.

We are entering a new paradigm – one that is decidedly non-linear; one where new rules are established in real-time. This logo-mark also gives us the opportunity to expand and design some variances between the ‘circle’ & ‘connections’ as the group evolves over time.

A Digital Transformation to change our lives.